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About Me

This Is Personal. This is Recovery. This is Real

Hi, I’m Kate Oliver — founder of Sugars Addictive.
I’m a certified sugar and ultra-processed food addiction recovery coach — but before that, I was someone who spent over 40 years trapped in the cycle of food addiction myself.
For decades, sugar and ultra-processed foods shaped my life in ways that felt impossible to talk about. I ran a business, raised a family, held everything together on the outside — while living a hidden battle with food on the inside.
I tried every diet going — counted points, cut carbs, joined endless diet-clubs, lost weight, gained it back (over and over again). I blamed myself for not having more willpower. But the truth is — I wasn’t failing diets. Diets were failing me.
It wasn’t until I discovered that I was living with a real, diagnosable addiction that everything changed.
This wasn’t about weakness or lack of control. It was about biology. Brain chemistry. Addiction. And that realisation was my turning point.
What's food Got to do with It
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The Work I Do

Today, I help people who feel stuck in that same cycle find a way out, for good.
Through specialised diagnostics, recovery coaching, and holistic addiction support, I guide people to stabilise their food, calm their cravings, and reconnect with what matters to them.
This is not about restriction. It’s not about “being good.”
It’s about recovery—grounded, steady, human recovery—built on practical skills and a deep understanding of the science of addiction.

Why My Approach is Different

I’m one of the few practitioners in the UK trained and licensed to offer the SUGAR® Evaluation — a world-leading diagnostic tool that helps identify sugar and processed food addiction.
But what I offer isn’t just diagnostics — it’s a full recovery pathway.
Together, we create a stabilising food plan to support your body and brain. We develop essential recovery skills to help you navigate cravings and triggers. And most importantly — we work to uncover your North Star — the purpose, passion, and meaning that makes life feel worth living, beyond food.
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Why I Do This Work

I know how lonely food addiction can feel. I know the shame, the frustration, the exhaustion.
But I also know recovery is possible.
I’m living proof that it’s possible to find calm around food, freedom from cravings, and a life that feels spacious and joyful again.
And I’d love to support you in finding that too.

If you’re ready to explore recovery from ultra-processed food addiction, I’d love to help.

This work is life-changing. It’s also deeply personal.

Start Your Recovery Today

Don't wait—reach out now for personalised professional help and real support designed for success.
Let's Get Started!
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Modalities and Trainings

Certificate of SUGAR® Evaluation Counsellor

Certificate for Denial Management Counselling

Certificate of Holistic Medicine for Addiction

Certificate for Ketogenic Diets for Mental Health (Clinician)

Advanced Certificate in Relapse Prevention Services (ACRPS)

Hagtitude Programme with Dr Sharon Blackie

(Re-imagining the Second Half of Life).

Gratitude and Forward Momentum
I offer my love and gratitude to Anna Fruehling. My addiction recovery began with you. I extend my gratitude to all who have shared in the recovery experience with me, both past and present. Your presence has shaped my journey and contributed to this pioneering work.
Kate OliverSugars Addictive: Founder
I gratefully acknowledge my mentors and teachers along the way: Anne Heffron, Sharon Blackie, Bitten Jonsson, Dave Wolfe, Judy Wolfe, Dr Georgia Ede, Dr Stephen Grinstead; Jen Unwin, SCAA, Jayn Steele, Paula Curtis & Cheryl Poulin whose contributions have helped shape my perspective and my approach.
Kate OliverSugars Addictive: Founder
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Social, Self-Regulator, or Harmful User?

Take 2 min. to answer 6 questions (honestly) and get instant results. Find out if you have a problem with food.

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